French Connection first YouTube Store YouTique

Kudos to UK retailer French Connection for being innovative and social media savvy.  I am big fan of French Connection, they made history last month when they launched the world’s first YouTube store – YouTique by French Connection

Viewers are guided through the latest collection by stylist Louise Roe, with YouTube annotations directing interested shoppers through to the brand’s e-commerce site.

 

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One Response to French Connection first YouTube Store YouTique

  1. Wow, that’s an innovative concept!

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