How did I miss this?
Axe’s Clean Your Balls campaign was the most talked about viral hit in 2010. Though video only received 4.5 million hits, compared to Old Spice’s ‘ Smell Like a Man’ Campaign, which racked up 25 million hits, it generated more online buzz.
According to Zeta, which scours 200 million comments on social media including blog,tweets, message boards and other outlets, more people commented and talked about Axe’s ‘Clean Your Balls’ fake infomercial than any other campaign. Maybe because it was aimed at a much younger audience who appreciates sexual double entendres, the AXE team used dead pan humor, rather than special affects, to deliver their message.
What does this mean? this shows that going viral doesn’t just mean raking up millions of youtube impressions, it means that the ad was sticky and connected with more people who felt they had to comment, tweet and share what they had just watched with their personal network using social media.
